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Joshua Cox

VP / Director of Business Development & Brand Partnerships
Sales & Marketing Executive

An innovative and enthusiastic sales and marketing leader with a deep understanding of gaining strategic partnerships, solution selling, new business development, media, and advertising for the AdTech, FinTech, and MarTech industries. A unique blend of analytical and relationship skills, creative problem solver, and phenomenal ability to communicate and present to diverse audiences to champion mutual-value opportunities and strategic solutions to clients, retailers, and partners. Excels at strategic planning and collaboration and developed market growth strategies for new market penetration.

EXPERIENCE

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January 2019 | Present
Vice President, Business Strategy & Development, Co-Founder

Co-founded multi-million-dollar private investment fund. Primarily responsible for strategy development & execution; business development; client management; partner relationships; and portfolio performance, growth, analysis, and reporting. Manage investor communications and build relationships with clients, partners, and vendors. 

 

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May 2021 | November 2021
Vice President, Business Development & Customer Success
(Contract)

Brought in on contract to quickly develop and launch new sales and account management teams for a corporate event technology platform. Established sales operations, compensation plans, account management procedures, project management processes, and new territory expansion.

 

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January 2019 | Present
Vice President, Business Strategy & Development, Co-Founder

Co-founded multi-million-dollar private investment fund. Primarily responsible for strategy development & execution; business development; client management; partner relationships; and portfolio performance, growth, analysis, and reporting. Manage investor communications and build relationships with clients, partners, and vendors. 

 

 

 

Brandlive

 

January 2013 | May 2017

December 2016 | May 2017
Director of Sales

Multifaceted Business Development role to expand Brandlive in new target markets, specifically to grow strategic Brand, Retailer, and Agency Partnerships.

February 2015 | December 2016
Director of Customer Success

Recruited and managed an expert Customer Success team that aligned with multiple global customer teams to build deep relationships and understand their business use cases, influencing strategic decisions to achieve KPIs and strategy roadmaps.

January 2013 | February 2015
Sales and Marketing Director

Collaborated directly with CEO to define new enterprise SaaS go-to-market strategy, including market positioning, product development, pricing, and promotional strategy to generate sales and market share growth.

 

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Sharknoceros Communications Strategy

 

September 2009 | May 2021
Sales and Marketing Strategy Consultant, Founder

Sales and marketing strategy consulting to identify growth opportunities and actionable solutions. Recognized new ideal market segments and delivered competitive analysis reports leading to an average of 15% client revenue increases.

 

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March 2009 | June 2010
Marketing Manager

Partnered with Business Intelligence for advanced analytics to optimize email marketing and digital marketing campaigns.

 

RESULTS

 

Delivered a 24% historical expansion in new market growth by systematically engaging target clients and companies through data-mining lead generation, prospecting, cold-calling, networking, and leveraging existing networks

Expanded company into new market geographies during COVID by prospecting and engaging new customers that grew pipeline by 54% in two months.

Increased average sales by 26% and close rate by 32% by supporting recommendations with POS data, actionable insights, and arming strategists with enhanced product knowledge.

 

Expertise

STRATEGIC PARTNERSHIPS

AdTECH SALES

DATA & ANALYTICS

DIGITAL ADVERTISING

CHANGE MANAGEMENT

DIGITAL MARKETING

BUSINESS DEVELOPMENT

CROSS-FUNCTIONAL TEAM LEADERSHIP

BUSINESS STRATEGY

CUSTOMER SERVICE

MARKET RESEARCH

CREATIVE PROBLEM-SOLVING

ECOMMERCE

SALES MANAGEMENT

SaaS TECHNOLOGY

CLIENT DEVELOPMENT

NEGOTIATION

PRODUCT MANAGEMENT

EDUCATION

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

Bachelor of Science (BSBA)

Business and Leadership degree with an emphasis in Marketing and Communications

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LEADERSHIP INFLUENCES

 

Ted-lasso

Ted Lasso

Ted Lasso is an uncommon leader. With the mantra of "Believe" (in yourself, the team, the organization), he helps people find the best in themselves. His strange-but-apt one-liners help him teach complex ideas in a simple, relatable way. He always has a sense of optimism, resilience, dedication, and courage and doesn't "dare settle for fine."

Kermit

Kermit the Frog

There are many things we can learn from Kermit the Frog. Have a creative vision but limit ego. Recognize the unique talents of those around you. Attract weirdos. Manage chaos. Show kindness. Be sincere.

Adam McKay

Adam McKay

Filmmaker Adam McKay has a storytelling style of "show not tell." With movies and shows like "The Big Short," "Vice," and "Winning Times," he has a way of making otherwise boring topics fun and relatable to all people. His use of visual examples and humor to explain technical concepts makes unique stories accessible to everyday people.

INTERESTS & HOBBIES

travel

Travel

I've been inside the Great Pyramid of Giza in Egypt, led a humanitarian aid group in India, backpacked through Central America, and produced a live video in Australia. I've been to over two-thirds of the US and I hope to never stop exploring.

outdoors

Outdoors

Growing up in Oregon gave me the chance to be close to all kinds of outdoor activities. Now I enjoy camping, fishing, hiking, golf, and so much more wherever I can, wherever I am.

competition

Data-driven Competition & Investing

I like combining my brain's numbers-driven analytical side with my competitive personality. I enjoy sports/fantasy football/daily fantasy (DFS), trading stock options, investing in real estate, and occasionally dabbling in cryptocurrencies.

RÉSUMÉ


 
DOWNOAD

CONTACT

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